Fast Response Management and Lead Qualification likewise often overlooked, but crucial to provide a top class, first impression to enhance ANY brand. Handled badly, as we have all experienced, and a good brand image can be destroyed almost instantly.

The world of sales & marketing has changed and is continuing to change rapidly. The creative advertising copywriter of the old days could not action something that would impact sales the same day. Now an eMail blast in one moment can be generating sales inquiries within minutes.

And, as this new world is measured in seconds, not days, customers expect instant, joined-up service wherever and whenever they make contact. If anything goes wrong, they don't write a letter to the MD anymore and leave it at that - the bad news spreads like a rash over Facebook, YouTube, Twitter and on in to Cyberspace - help!

Luckily there's a solution to this "need for speed" all the extra capacity and specialist experience you need from the Marketpoint Global Network.

Here's how it works:

The key to good response management is to set good service level standards to cover each of the response channels that people like to use these days:

• Telephone
• Web
• eMail
• Click-to-Chat Messaging
• Trade Show Visitor Handling

The way we handle this is through the Marketpoint Virtual Contact Centre - a web-based system which provides our local country call centres with access to the client's global marketing database. This allows direct updates to a inquirer's database record combined with instant, systematic distribution of the inquiry or sales lead to the appropriate sales executive for follow-up:

This joined up way of doing things is really the only efficient and cost effective way of providing superb serviceglobal but local. And of course, sales teams appreciate timely leads which are fully qualified for a change: Good leads demand 100% Reporting rates from the field.