Our starting point is to run your data through our Data Audit system to view data gaps and duplication at different levels, which needs attention.

If a company has a large database of Customers and Prospects, it is fundamentally important to keep this up-to-date as an ongoing, minimum cost process.

The Marketpoint Data Cleaning/Standardisation process is designed to combat the inevitable day-to-day 'creep'. i.e. discrepancies that occur when data is viewed and added to by a range of different individuals.