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Data Cleaning Process

Data Cleaning Process

Our starting point is to run your data through our Data Audit system to view data gaps and duplication at different levels, which needs attention.

If a company has a large database of Customers and Prospects, it is fundamentally important to keep this up-to-date as an ongoing, minimum cost process.

The Marketpoint Data Cleaning/Standardisation process is designed to combat the inevitable day-to-day 'creep'. i.e. discrepancies that occur when data is viewed and added to by a range of different individuals.

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