Is there anyone out there who likes the idea of calling a call centre? Not likely! The waiting and knowing that you probably won't get satisfaction even when you get through to a human being is enough to given anyone second thoughts.

That is, unless you have started dealing with a company where you know that you are going to be talking to a bubbly agent within 3 rings then it becomes the easy option and you'll do it again.

Once again, this goes to show that, get it right, and you have happy customers and people who will enjoy doing business with you.