Response Mangement

So much energy and budget goes into creating promotional events, that the back-end processing can easily be ignored. Now there's a system to outsource to which gives you the power to extract maximum benefit from your advertising and focus on what really works best - that's real marketing performance.

Developed over two decades, Response Management forms a significant part of Marketpoint's operations around the world. Why so important? Quite simply, because it gives Marketing a handle on which marketing communications media are delivering the best sales leads and Sales a clear view on which executives are really working leads to get the best sales.

• Fast fulfilment in e-mail or hard copy formats
• Sales Executives freed up from cold calling and qualifying raw inquiries
• Fulfilment postage costs reduced by an average of 25% through the Network
• Time consuming new business calls removed from company reception desks
• Closed loop reporting on sales leads - $000's of Sales, Sales Pending and Future Prospects
• Global Campaigns converted quickly, handled locally
• Web access updates central marketing database
• Ongoing analysis of media performance
• A Global System to report on a territory by territory or continent by continent basis