Clean Targeted Data combined with market penetration analysis to ensure maximum market opportunity.

Of all the elements affecting performance in the sales & marketing mix today, this one is head and shoulders above the rest: good, clean, well maintained data - we make no excuse for reinforcing the message we have been developing as an expanding part of the Network's business. No other sales and marketing activities can perform without good data.

From there, building a single Global Sales & Marketing Database is then the only way to target and deliver messages with consistent branding. And these days, it's much easier than you think, due to the power of the web.

This can be a fully hosted solution or synchronised with your SAP, Siebel or SFDC system.

Ongoing Data Management Process - Why?

There are three extremely good reasons for any company to have an ongoing Data Management programme in place:

1. The new world of eMarketing demands good data which is kept fresh and is fully segmented to enable micro-campaigns to be delivered and monitored to a level of detail not required before.
2. The various Data Protection Laws now in force in different countries puts a duty of care on companies to reach out to their customers and prospects at least annually to verify their details and re-confirm interests and preferred contact channels.
3. But, just as importantly of course, a good data management programme will include market penetration analyses and a data acquisition strategy as an additional source of new leads.

Where to start?

Our starting point is to run your data through our Data Audit system to view data gaps and duplication at different levels, which needs attention. The cleaning process is then a 15-stage sequence which brings company names, addresses, zip codes, e-mail addresses, telephone numbers and contact names into a clean standardised format for each country. This often reduces the database by as much as 50%, thus improving customer relationship contact and reducing marcom materials wastage.