Our ‘nurture’ services cultivate your potential sales leads into future sales, enabling you to extract maximum ROI from your ongoing marketing and communications budget. In other words, no opportunities are left on the table. Lead Nurturing is the final and most important frontier in extracting maximum R.O.I. from your marketing communications budget by ensuring that your lead opportunities are never wasted.
Any prospective B2B buyer likes to make service inquiries without having premature sales pressure exerted upon them. The opportunity of nurturing those potential B2B leads is however too often wasted, throwing away what can actually provide some of the highest R.O.I.
And here’s why; the following chart is absolutely typical of B2B marketing-generated lead ratios:
- 5% Now Opportunities
- 20% Future Opportunities
- 75% Non - Buyer Information Requests or 'Time Wasters'
Beyond the 5% sales opportunities that should be handled by a Response Management System, there are typically a further 20% that are all potential lead opportunities, but are not immediately in a buying cycle. However, most companies don’t have lead nurturing systems in place or simply haven’t allocated resources to chase up the leads, resulting in a significant amount of lost business.
Marketpoint’s Lead Nurturing Service puts the potential lead opportunities that your sales team has generated into the hands of our highly trained call centre agents, freeing up your sales people to focus on concrete sales opportunities. Our dedicated agents nurture those potential customers, meaning that no lead opportunity is wasted. When the lead becomes ‘hot’, your sales people take over and secure the sale. The database driven focus of our lead nurturing system means that you can keep track of your leads and receive customised reports on our progress with potential customers on an ongoing basis.
Ultimately, our lead nurturing service saves your sales people time and effort and ensures that leads in the pipeline are never lost. It’s as simple as that.