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How GDPR Can Help Marketers Overcome Common Data Challenges

"After years of building martech stacks to improve efficiency and reduce personnel, we have taken our eyes off of marketing’s goals: to support sales and create a positive customer experience," says Peter Gillett, CEO Zuant and Marketpoint The reality is that marketing actually needs more brains and less technology. Sadly, more technology has dumbed us down. We desperately need best practices to deal with the increased complexity of tech stacks and unify sales and marketing to work together to generate revenue and create positive customer outcomes."

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