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How GDPR Can Help Marketers Overcome Common Data Challenges

"After years of building martech stacks to improve efficiency and reduce personnel, we have taken our eyes off of marketing’s goals: to support sales and create a positive customer experience," says Peter Gillett, CEO Zuant and Marketpoint The reality is that marketing actually needs more brains and less technology. Sadly, more technology has dumbed us down. We desperately need best practices to deal with the increased complexity of tech stacks and unify sales and marketing to work together to generate revenue and create positive customer outcomes."

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What's in Your Corporate Crisis Survival Kit?

Planning for something not guaranteed to happen can be difficult; however, the likelihood of a recall at your organization is high, as is a loss in market value without a bullet proof plan to deal with disaster. Denial and inertia during a recall will only aggravate a negative situation. Being prepared for a crisis gives you the best chance of protecting your brand and allows your reaction to be concise, credible and effective

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Sarah Labban
10 Must-Have Features of Enterprise Marketing Automation Platforms

The key to getting started is open communication during process mapping – Get different members of the sales, marketing and event organizations together and locked away in one room with a huge white wall and start mapping out the ideal marketing automation flows for the different target personas. This is always an eye-opening exercise because of the diversity in personas and the unique processes each takes based on the unique buyer profile.


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Sarah Labban
Marketing Automation, Beyond the First Hello

“One of the best applications for marketing automation is to respond to a prospective client immediately when it comes to large batches of sales leads generated from trade shows and other events,” said Peter Gillett, managing director of Zuant, maker of lead capture platform built for iOS

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Sarah Labban
Marketpoint Recall Partners with U.S.-based Recall Results to Better Service Clients on International Stage

“European based recall response specialist, Marketpoint Recall, announces its partnership with U.S. - based Recall Results to provide global services. Marketpoint Recall is known for delivering product recall services to clients throughout Europe & Asia, while similarly Recall Results is recognized for handling product recalls throughout North America.”

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Peter Gillett
How To Measure Sales Fitness

“Despite the plethora of martech and sales enablement technologies now on the market, most sales teams are still performing at sub-optimal levels. With all these new tools making a salesperson’s job easier, there’s no excuse for your sales team not to excel.”

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Peter Gillett
What GDPR Means for Marketers?

“Sarah and Zach dive into what marketers can expect in a world with GDPR. Plus a little color commentary on the royal wedding.

Special guest Peter Gillett of Zuant talks more about what marketers need to know about GDPR.”

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Peter Gillett
Could GDPR Have Averted Facebook's Data Debacle?

Welcome to my monthly column series, Around the World, where we will explore what’s new in marketing and sales from a global perspective. This column will focus primarily on technology innovations and the impact they are making in helping companies achieve their growth objectives.

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Sarah Labban