"After years of building martech stacks to improve efficiency and reduce personnel, we have taken our eyes off of marketing’s goals: to support sales and create a positive customer experience," says Peter Gillett, CEO Zuant and Marketpoint The reality is that marketing actually needs more brains and less technology. Sadly, more technology has dumbed us down. We desperately need best practices to deal with the increased complexity of tech stacks and unify sales and marketing to work together to generate revenue and create positive customer outcomes."Read More
Planning for something not guaranteed to happen can be difficult; however, the likelihood of a recall at your organization is high, as is a loss in market value without a bullet proof plan to deal with disaster. Denial and inertia during a recall will only aggravate a negative situation. Being prepared for a crisis gives you the best chance of protecting your brand and allows your reaction to be concise, credible and effectiveRead More
When introducing a new system in to organisation, it’s important that you have a champion on your side, someone who has influence in a group, who will go above and beyond to make sure the team have an open mind when incorporating the system in to their routine. This super user needs to involve, energise and communicate the benefits of the CRMRead More
Global CRM pioneer Marketpoint will preview the relaunch of its signature solution, Marketpoint CRM 3.0, during the 2019 CRM Evolution Conference and Expo. This year’s show will be held at the Renaissance Washington DC Hotel, April 29 – May 1. Register here and visit Marketpoint in booth #400.Read More
“The shift in cloud technology enables both teams to capture and collect data to jointly solve problems and best meet the needs of their consumer. Tracking leads, capturing data and analyzing text are just a few ways teams can best understand what patterns and behaviors make a good lead.”Read More
The key to getting started is open communication during process mapping – Get different members of the sales, marketing and event organizations together and locked away in one room with a huge white wall and start mapping out the ideal marketing automation flows for the different target personas. This is always an eye-opening exercise because of the diversity in personas and the unique processes each takes based on the unique buyer profile.
As tech becomes more and more important to the systems we offer, it has recently become more apparent that there are really two streams of development: the long-term deep-dive type of tech that may be measured in months or years, as opposed to using more agile technologies to deliver the same results in a much shorter time.
“Similar to racing, in the ‘tech business,’ when the light turns green there’s no hiding, you either win, or you lose – there’s nothing in between.” — Peter GillettRead More
AI will be used to deliver more strategic and detailed sales proposals based on a better understanding of what the customer is actually looking for.
Those marketing teams who embrace the GDPR principles of Privacy by Design will come out as the winners in every area; email marketing, event marketing, exhibiting & inbound marketing.Read More
“If you're going to be a fast follower, speed is paramount. Otherwise your market opportunity will diminish as you move ahead.” —Peter Gillett, founder and CEO, Zuant
“European based recall response specialist, Marketpoint Recall, announces its partnership with U.S. - based Recall Results to provide global services. Marketpoint Recall is known for delivering product recall services to clients throughout Europe & Asia, while similarly Recall Results is recognized for handling product recalls throughout North America.”Read More
“AR, VR, autonomous cars are three technologies that once seemed like futuristic science fiction, yet they are mainstream today. Facial recognition is another amazing technology that has arrived on the scene and is dramatically changing how we conduct our personal and professional lives.”Read More
“Always set much higher sales goals than anyone else thinks you could achieve or the business will be able to handle.”Read More
“Despite the plethora of martech and sales enablement technologies now on the market, most sales teams are still performing at sub-optimal levels. With all these new tools making a salesperson’s job easier, there’s no excuse for your sales team not to excel.”Read More
“Peter Gillett catches up with Panos Moutafis, Ph.D., the Co-Founder and President of Zeus Inc., which specializes in facial recognition systems for multiple applications. A computer scientist by trade, he is well-known for his work ethic, diligence, and persistence.”Read More
“Sarah and Zach dive into what marketers can expect in a world with GDPR. Plus a little color commentary on the royal wedding.
Special guest Peter Gillett of Zuant talks more about what marketers need to know about GDPR.”Read More
Welcome to my monthly column series, Around the World, where we will explore what’s new in marketing and sales from a global perspective. This column will focus primarily on technology innovations and the impact they are making in helping companies achieve their growth objectives.Read More