Eloqua and Marketpoint Charity Presentation Evening

Eloqua and Marketpoint teamed up to provide a complimentary presentation evening designed to introduce charities to the opportunities of Marketing Automation.

On the Night

We had a great turnout and fantastic presentation from Eloqua’s Preseetha Kollamthodi, with our Managing Director Peter Gillett as MC for the evening.

Paul Reader, Director of Business Development (EMEA) at Eloqua was also on hand to impart his widsom and provide our attendees with a live demonstration of the potentials of Marketing Automation to help charities obtain more donors, for less money.

We also had a Twitter hashtag for the event, and you can view the transcript here:
#CharityMktg

If you didn’t manage to make it to the event and would like to know more about how Eloqua and Marketpoint can help your charity, then drop us a line using any of our contact details and we will happily answer any questions you have.

A couple of selected quotes from the evening

“There is no doubt that Marketing Automation can do more without increasing costs. If each contact on your database received half dozen marketing ‘touches’ per annum now, we could set-up a contact programme of four times that without any increase in cost, and with easier campaign creation tools at our disposal to do that.”

- Peter Gillett, Marketpoint Managing Director

“Today communications should not be one way, you should be engaging people in a conversation, and you should be doing it in the channels they prefer. Marketing Automation enables you to do that.”

- Preseetha Kollamthodi, Business Development Manager at Eloqua

About Eloqua

Eloqua’s Marketing Automation software is incredibly effective for creating more focused, personalised marketing campaigns. The targeted approach ensures that the marketing budget is spent more wisely in the places most likely to produce results. Setting everything up is intuitive and simple too, so you don’t need to bring in a specialist to run it, in fact you don’t need any new staff at all. This is the art of Revenue Performance Management and the result is dramatically accelerated revenue growth.

Order of Events

5.30pm – 6.00pm     Reception

6.00pm – 6.30pm     Presentations

6.30pm Onwards      Informal Demonstrations

If you would still like to view the full invitation to see more about what the event was about, just click here:

Eloqua Charity Event Invitation

 

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